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Expresso
IM is the smart solution for wireless network operators. It
helps mobile operators to generate more revenue, attract new
subscribers and strengthen their community of subscribers.
Operators can retain and strengthen their brand and even extend
it to the desktop environment.
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Increase
Average Revenue Per User (ARPU)
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Expresso IM motivates users to stay
connected for longer periods of time, increasing revenue
generating SMS, WAP and MMS usage. The modularity of the
system enables mobile operators to leverage their existing
infrastructure investments to deploy IM services, resulting
in a low risk launch.
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Attract new subscribers
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Incorporating Value Added
Services based on the Expresso platform gives network
operators an attractive competitive advantage resulting
in new subscribers. Furthermore, the community nature
of Expresso IM motivates users to invite their friends
and colleagues to join the service.
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Increase customer loyalty
while strengthening the customer relationship
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Instant Messaging, location
and presence-based services are very personal in nature.
Such services promote an even tighter relationship between
the network operator and its customers. Personalized interfaces
and contact lists increase subscriber satisfaction and
loyalty.
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